Many chiropractors may not need a full-featured, expensive website for their practice. Some companies charge as much as $125 a month for a site, and that’s a huge expense for many clinics.
Now there’s an affordable solution provided by ChiroNexus. They give doctor’s an impressive web presence with videos, chiropractic newsletters, and best of all a free chiropractic website that they can use for AdWords campaigns or their Google Places listing.
You’ve certainly heard about blogging, you might not know how to start or even what a blog is. I’m going to give you a quick overview of blogging and how it can help you with your chiropractic marketing.
A blog is just a simple way to add content to your website.
With a blog, you can log in, write up a paragraph or two of material, hit “Publish”…and it magically appears on your website!
Blogs have some unique characteristics that make them great for connecting with your patients:
Blogging can be a great way to connect with your patients AND get better search ranking. Plus, a blog is easy to use, so you can sit down and write up something when you have a few minutes.
If you have any questions about how to use a blog in your practice, please feel free to ask us questions. Our SEO experts are available to explain how you can get the most out of a blog for your website.
We’re available Monday – Friday, 9-5 Pacific time and 7 days a week by email at support@chirohosting.com.
If you’re a chiropractor who works primarily with personal injury patients, most chiropractic websites are inadequate at conveying the facts and details about whiplash treatment.
We’re please to announce our new chiropractic website service specifically designed for doctors who work with auto injury patients:
Chiropractic works by optimizing the function of the central nervous system, and now you can easily educate your patients with your own Interactive 3D Chiropractic Spine!
Of all the aspects of optimizing your chiropractic website for the search engines, inbound links are probably the most valuable.
Don’t get me wrong: having great content is very important, but if you get people to link their websites to that content — that’s where you’re going to see an improvement in your search ranking.
Here are some tips on getting links to your chiropractic website:
If you would like more tips on getting a better search ranking on your website, download our free Chiropractic Marketing Ebook.
If you have any questions, please write me at mike@chirohosting.com or call me at (800) 295-3346.
Mike Melton
Organic listings are the best way to get traffic to your website. (Organic listings are those that appear automatically in the search results and don’t require payment. Read more about organic search results with our free Chiropractic Marketing Ebook.)
But sometimes you might want to enhance your listings with paid advertisements on Google or Yahoo, and this is where it’s easy to waste your money.
Two or three times a week, I get a call from a chiropractor who has been offered “#1 placement” on Google, for just $500 (or sometimes $800) a month!
The fact is, you can do the same thing yourself for a lot less — often in the range of $100 a month.
Running your own AdWords campaign isn’t difficult. Here are the basics:
First, you pick your geographic region. If you’re in Denver, you don’t want your ads to appear in Atlanta or Houston! You can laser focus your ads to very specific geographical areas.
Second, pick your keywords. A really simple approach is to simply pick “chiropractic” and “chiropractor.” Then, when a web surfer types in that keyword in your area, your ad will appear.
Third, you want to set your keyword bids as high as you can afford. This will guarantee that your ad is very close to the top listing. (The amount you’ll have to bid varies, depending on how much competition there is in your area for that keyword.)
Those are the basics, and those simple rules can save you a ton of money. For a more thorough overview of using AdWords effectively, download my free Ebook.
If you have any questions, I’ll be happy to answer them. Email me at mike (at) chirohosting.com or call me directly at (800) 295-3346.
Mike Melton
If you’re struggling to get your chiropractic website at the top of Google’s search listings, you need to be aware of keyword optimization.
Here’s how they work:
Google (and the other search engines) send out electronic robots that scour the web, including (hopefully!) your website. These robots collect the text on your site and add that to their huge database of content. Once added, computers go through the indexed content, detecting patterns and phrases that provide a clue to the content on the page.
That’s were keywords or phrases come into play.
If your site is properly configured, Google is going to search the pages on your website and find these key phrases: “chiropractor” and the city or area your clinic is in. Google’s computers will then say, “Hey, this site is about a chiropractor in Seattle. We’d better put that at the top of the search results so our visitors can find this site.”
Now, keywords and phrases are just one part of the puzzle of search engine optimization, but they’re an important one.
If you want to learn more about optimizing your website for Google and Yahoo (and don’t want to get ripped off doing so), download my free Ebook on Chiropractic Marketing Online.
It has a bunch of great tips on how to improve your site’s placement on the search engines.
If you have any questions, email me at mike (at) chirohosting.com or call me at (800) 295-3346.
Mike Melton
I run into this issue often: a doctor wants to purchase up a bunch of domain names and point them at his or her site.
It sounds like a great strategy. The theory behind it is that, the more domain names, the more likely patients will find their website.
But it’s wrong. In fact, multiple domain names might actually hurt your search engine ranking.
The problem is “duplicate content.” Here’s what Google has to say about this issue.
This is what happens when you have many domains pointing at the same site: Google’s index looks at the pages from each domain and sees that they’re identical. Because they’re duplications, Google ranks all of the sites lower in its search algorithm.
The end result: most of your domains won’t appear even close to the first page of the search results.
I hope you find this information helpful. If you have any questions, please feel free to give me a call at (800) 295-3346 or email me here: mike@chirohosting.com.
A recent article in Dynamic Chiropractic entitled, “Smart Web Strategies” talks about the benefits of a chiropractic website for your practice. While there are some useful tips in the piece, there’s also some really bad advice.
One section of the article is, “Become a Web Designer.” The author suggests in this section that you build your own website.
First of all, why would you want to become a web designer? I think your time is better spent being a chiropractor, not learning the latest on CSS and HTML.
Second, the article suggests using a “decent HTML editor program” like FrontPage or Adobe DreamWeaver. FrontPage was discontinued in 2003. DreamWeaver is a fantastic program — but costs $400. Hardly a savings in money for most doctors, especially when you consider the amount of time needed to learn this powerful tool.
The author asks, “why pay for something that, with a little effort and the right tools, you can do for yourself?”
I’d answer, “So that you can avoid getting on this list: Chiropractic Websites that Suck.”
Sure, there are exceptions to the rule of building your own chiropractic website. If you have a design background and website design is a hobby for you, then, go for it!
But if you would rather spend your time treating patients than learning the intricacies of PHP and MySQL, then I think it’s best to leave website design to the pros!
Our first tip: Avoid Flash websites
You may be approached by some designers who offer to build you a super-slick, animated site with all kinds of exciting technology. Don’t do it.
Why?
Four reasons:
