If you’re struggling to get your chiropractic website at the top of Google’s search listings, you need to be aware of keyword optimization.
Here’s how they work:
Google (and the other search engines) send out electronic robots that scour the web, including (hopefully!) your website. These robots collect the text on your site and add that to their huge database of content. Once added, computers go through the indexed content, detecting patterns and phrases that provide a clue to the content on the page.
That’s were keywords or phrases come into play.
If your site is properly configured, Google is going to search the pages on your website and find these key phrases: “chiropractor” and the city or area your clinic is in. Google’s computers will then say, “Hey, this site is about a chiropractor in Seattle. We’d better put that at the top of the search results so our visitors can find this site.”
Now, keywords and phrases are just one part of the puzzle of search engine optimization, but they’re an important one.
If you want to learn more about optimizing your website for Google and Yahoo (and don’t want to get ripped off doing so), download my free Ebook on Chiropractic Marketing Online.
It has a bunch of great tips on how to improve your site’s placement on the search engines.
If you have any questions, email me at mike (at) chirohosting.com or call me at (800) 295-3346.
Mike Melton