Of all the aspects of optimizing your chiropractic website for the search engines, inbound links are probably the most valuable.
Don’t get me wrong: having great content is very important, but if you get people to link their websites to that content — that’s where you’re going to see an improvement in your search ranking.
Here are some tips on getting links to your chiropractic website:
- Don’t pay for links! It’s tempting to do it, but it can backfire on you. Why? Because Google can remove your site completely if you’re caught: Google’s policy on paid links.
- Get links from local businesses. If you work with attorneys, printers, or professionals in your community, ask them for a link on their website — and offer a link in return.
- Make sure the links use proper anchor text. For instance, a link like this: www.skonchiro.com is not nearly as valuable as a link like this: Chiropractor St Paul, MN – Dr. William Skon. Both of these links go to the exact same site, but the second link helps Google understand what the link’s context and meaning is. The more Google understands the context of the link, the more accurate the search ranking.
- Get yourself listed on reputable, free directories. There are a number of sites that will let you add your website to their directory, creating a free link to you. We’ll be writing about some of those sites in an upcoming blog posting.
If you would like more tips on getting a better search ranking on your website, download our free Chiropractic Marketing Ebook.
If you have any questions, please write me at mike@chirohosting.com or call me at (800) 295-3346.
Mike Melton