You’ve certainly heard about blogging, you might not know how to start or even what a blog is. I’m going to give you a quick overview of blogging and how it can help you with your chiropractic marketing.
A blog is just a simple way to add content to your website.
With a blog, you can log in, write up a paragraph or two of material, hit “Publish”…and it magically appears on your website!
Blogs have some unique characteristics that make them great for connecting with your patients:
- Blog posts are much less formal than a regular website page. In a blog post, you can discuss local issues in your community, talk about items you see in the news…even talk about your favorite sports team. This informal nature makes a blog very personal and intimate. Your patients begin to get a sense of you as a person, someone they would feel comfortable seeing as their doctor. This can be a very powerful way to connect with new patients in your community.
- Blog posts are quick. Say you see something about back pain in the local news. Simply write up a quick post about it on your blog. Your patients will start seeing you as the local expert on health matters.
- Blog posts are local. One of the keys to search engine optimization is localization — you want patients to be able to find you when they do a Google search. By writing about local topics, you’re mentioning your city name and the fact that you’re a chiropractor. Google uses this information to index your website, and the more information you have about who you are and where you work, the better.
Blogging can be a great way to connect with your patients AND get better search ranking. Plus, a blog is easy to use, so you can sit down and write up something when you have a few minutes.
If you have any questions about how to use a blog in your practice, please feel free to ask us questions. Our SEO experts are available to explain how you can get the most out of a blog for your website.
We’re available Monday – Friday, 9-5 Pacific time and 7 days a week by email at support@chirohosting.com.